![]() At the Basel fair of 1963, Heuer launched their new line, the Carrera. The Autavia, which was to be released in 1962 and later worn by some of Formula 1’s most famous names such as Joe Siffert, Mario Andretti and Clay Regazzoni to name a few. Fast forward to 1958 when Jack Heuer joined the company, Heuer would see some of its most important and desirable watches come to market. We’ve all seen the famous image of Steve McQueen wearing the much adored Heuer Monaco. Throughout the mid-20 th century, the name Heuer became synonymous with motor sports. Founded by Edouard Heuer in 1860, the brand has come a long way. Before TAG Heuer, which was established in 1985 when the TAG group purchased a majority stake in the company, there was Heuer.
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